Expert
Paid Ads Management
For KBB Retailers

High value leads at an affordable cost that convert to produce an excellent return on investment.

This is our objective when running your paid ads budget- and we’ve the data and experience to make it happen.  Our ads campaign templates have delivered over 40,000 leads for KBB websites from c770,000 visitors for a conversion rate exceeding 5% at an average cost per lead of less than £41.  We know of no other digital agency that can evidence such claims. 

Selective deployment means we will only ever introduce new campaigns that match your budget and growth plans.  We can work with you to plan the deployment of new campaigns at times that suit you. 

We also have campaigns that are designed to deploy alongside our website templates offering an unmatched integration. By doing so we create unified prospect journeys from Google search to a hot lead in your inbox or CRM.  We pride ourselves on being holistic marketeers able to add real value to you.

The minimum average Return On Investment we strive for is 7:1

A focus on Lead Quality

Ask yourself this question- does your existing agency really understand the KBB marketplace?  Do they know the difference in potential sale value for a prospect who is searching for ‘Wren Kitchens’ versus ‘Siematic Kitchens’?  We do.  We also know that many search queries relating to a broad search term like ‘kitchens’ are by people looking for parts, fitting only, or extras.  Hence, we never spend our clients’ budgets on general search terms, but rather those with a semantic intent that indicates a desire to buy a complete design scheme.   

Lead Wolf can also help you make the most of your own data- developing Lookalike audiences on Google Ads or Facebook Business manager for Instagram which, if you have enough data, can leverage the power of their Artificial Intelligence and Machine Learning to find more prospective clients most similar to your existing audience base.   

Pricing of paid ads management

If you are looking to buy this service independent of our recommended all in one package, Ads management starts from £285 per month. This service is inclusive of a performance recommendation report for your website and a detailed review/ setup or optimisation of your conversion tracking. 

BUY PACKAGE NOW

Data led decision making mixed with creative flair

Lead Wolf manage more than 75 KBB websites, many of which have ads campaigns.  We are meticulous in ensuring the accounts we manage have excellent conversion attribution so we can see exactly what is working and what needs to be improved. 

Beyond the data, we are continually testing ad creative and messaging, ensuring our campaigns are never stale and resonate with changing consumer behaviour. 

 

Features That Drive Success

Our Ads campaigns are constructed from Ad groups that can be inserted into your campaigns to suit your business and business goals.

Our Ad groups are feature 10-15 thematic keywords meaning that your displayed ads are always relevant to searchers’ intent.  Our huge negative keyword lists prevent ads showing to irrelevant search terms- saving you money.

We write copy that sells.  Your Ads will fit your brand guidelines and motivate people to click.

We know some people plan KBB purchases for a long time.  We know how to deploy remarketing campaigns that keep your brand front-of-mind.

Our Ads campaigns are thematically developed with landing pages and content pages in mind.  Someone searching for ‘matt grey kitchens’ will find themselves on your beautiful matt grey kitchens page.

Our conversion tools all support Google Click ID tagging- meaning we can associate sales to Ads and maximise your Ad spend on the leads that deliver sales.  Requires Salesforce or Hubspot.

For Ads management clients who also use our website service we can develop bespoke landing pages for competitor term bidding to improve quality scores and reduce Cost Per Click

We’re all qualified in Google Ads and Analytics.  As part of our set up process will make sure your tracking is functioning properly, set up Google Analytics Dashboards ensure your campaigns follow best practice principles.