Digital
Performance Audits
For KBB Retailers
Many retailers are unsure how well their existing website is performing; benchmark data can be hard to come by and equally hard to interpret.
Let’s be crystal clear, performance really, really matters. If your conversion rate is half what it could be, a lead could be costing you twice that it costs a capable competitor- their budget goes twice as far.
Lead Wolf are uniquely equipped to carry out performance audits on the following:
Website Performance
Site speed; crucial to user experience, and many other metrics should it be poor .
Browser and device testing; we have software that lets us render the website on a large variety of the common devices and browsers- helping us identify problems.
Google Analytics & Conversion Tracking
Accurate attribution is the fundamental building block your digital marketing efforts are built on. Are you confident you have strong data integrity?
Google Analytics when setup and interrogated properly can provide extremely valuable insights. We develop reporting pages that put the key data in front of you when you need it, and help you understand it.
Backlink Profile
Our software lets us evaluate your website’s backlink profile- and that of your key competitors should you provide them to us. This can help you understand what citations, directory listings etc you need to obtain to improve your competitive SEO rankings.
SEO Audits
Our software lets us quickly analyse your whole website to identify pages missing HMTL tags, incomplete Open Graph tags or missing Schema, as well as identifying low quality or duplicate content.
Conversion Optimisation Audits
We can look at you conversion paths, forms, calls-to-action and provide experience based advise, or if more detail is required we can install software on your website to gain an understanding of how your users are interacting with your website and identify any frustration points interfering with user experience.
