No one embarks on a project with the intention of failing, but through the years, we have identified certain warning signs and red flags that indicate when a project is at risk. In this article, we outline these factors to help clients understand what must be done to best mitigate the risk of failure. Launching…
A Comprehensive Guide to Evaluating Your Advertising Performance Introduction Return on Ad Spend (ROAS) is an essential metric for businesses to evaluate the effectiveness of their marketing efforts. It’s crucial to understand industry benchmarks to gauge performance accurately, especially for niche sectors such as the kitchen and bath industry. In this guide, we will discuss…
No one embarks on a project with the intention of failing, but through the years, we have identified certain warning signs and red flags that indicate when a project is at risk. In this article, we outline these factors to help clients understand what must be done to best mitigate the risk of failure. Launching…
In recent years, the Kitchen, Bedroom, and Bathroom (KBB) industry has experienced a significant surge in the cost-per-clicks (CPCs) on Google Ads. This increase in advertising expenses has been a concern for businesses in the sector, impacting their marketing budgets and overall profitability. In this blog post, we will delve into the various factors causing…
Securing Your Online Identity: The Crucial Role of Domain Expiry Management In our digital age, the online identity of a business is fundamentally tied to its domain name. Yet, the term ‘domain expiry’ might seem like a jargonistic mystery, an esoteric component of the internet’s labyrinthine architecture. Fear not! We are here to demystify the…
Lossless compression and the latest generation image formats offer several advantages for websites. These benefits can significantly enhance the overall user experience, performance, and efficiency of a website. Some of the key advantages include: 1. Superior image quality: Lossless compression retains all the original image data, ensuring that the image quality is preserved…