
Google Ads location-based targeting can be quite accurate, but the level of accuracy depends on various factors, including the user’s device, IP address, GPS data, and Wi-Fi network information. Here are some factors that can affect the accuracy of Google Ads location-based targeting: Device type: Mobile devices tend to provide more accurate location information as…
How to set up and manage a virtual appointment As we enter our second week of lock-down, many retailers will be realising that the ability to conduct business over video chat could be vital for their business. Whilst most of us will have experience chatting to friends and family with FaceTime or WhatsApp, conducting business…
No one embarks on a project with the intention of failing, but through the years, we have identified certain warning signs and red flags that indicate when a project is at risk. In this article, we outline these factors to help clients understand what must be done to best mitigate the risk of failure. Launching…
Google Analytics 4 (GA4) is a more advanced and modern version of Google’s analytics platform, designed to provide deeper insights and improved data analysis capabilities compared to its predecessor, Universal Analytics (UA). Differences between GA4 and Universal Analytics: Data model: GA4 uses an event-based data model, which allows for more granular tracking of user interactions…
Google Ads location-based targeting can be quite accurate, but the level of accuracy depends on various factors, including the user’s device, IP address, GPS data, and Wi-Fi network information. Here are some factors that can affect the accuracy of Google Ads location-based targeting: Device type: Mobile devices tend to provide more accurate location information as…
How far would you drive to visit a showroom? How many other retailers would you drive past? While there are many factors that can impact the conversion rates of digital ad campaigns, the distance from a physical location such as a showroom can indeed play a role. Here are a few ways distance could impact…