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Measurement and Attribution for KBB Retailer’s Paid Search
Your businesses’ Digital Marketing capability has never mattered more- but are you able measure what’s working and what‘s not? Some of this article is quite techy, so let’s get to the important takeaway first: you need to be able measure how your digital marketing budget is performing so you can improve the returns it generates…
DNS Ownership and Access
What are the downsides for a web manager of not having full DNS management access? Not having full DNS (Domain Name System) management access as a web manager can pose several challenges and limitations. Some of the downsides include: Limited control: Without full access, a web manager may not be able to modify or create…
Optimising your home working space
As lockdown measures begin to ease, offices across the UK are beginning to reopen their doors. Nevertheless, many employers have recognised the plethora of benefits that accompany home working, including increased productivity, a better work-life balance and cost reductions, and have adopted this style of working for their business. Working from home is proving to…
Measurement and Attribution for KBB Retailer’s Paid Search
Your businesses’ Digital Marketing capability has never mattered more- but are you able measure what’s working and what‘s not? Some of this article is quite techy, so let’s get to the important takeaway first: you need to be able measure how your digital marketing budget is performing so you can improve the returns it generates…
What are ‘Location pages’ and how do KBB retailers use them to generate search rankings?
Location pages in SEO refer to webpages specifically designed to target and rank for location-specific keywords or search queries. These pages are particularly important for businesses with a local presence, such as brick-and-mortar KBB retailers as they help to improve visibility in local search results and attract customers from a specific geographical area. Location pages…
Adapting to Change: Understanding the Decline in Search Volumes in the KBB Industry
The KBB industry has long been a cornerstone of the home improvement market, driven by homeowners’ aspirations to enhance their living spaces. However, recent data from Google indicates that search volumes for popular KBB-related keywords have experienced a significant downturn. In this blog post, we will delve into the YoY search volume declines for prominent…