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    Business Analysis

    Cambridgeshire Bathrooms

    ByGraeme Wilson 1 August 2023

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  • Business Analysis

    Stunning Bathrooms Liverpool

    ByGraeme Wilson 1 August 2023

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    how does the distance from a physical location impact conversion rates on digital ads campaigns

    ByGraeme Wilson 10 May 2023

    How far would you drive to visit a showroom?  How many other retailers would you drive past? While there are many factors that can impact the conversion rates of digital ad campaigns, the distance from a physical location such as a showroom can indeed play a role. Here are a few ways distance could impact…

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    What are the advantages of lossless compression and latest generation image formatting for websites?

    ByGraeme Wilson 26 April 2023

    Lossless compression and the latest generation image formats offer several advantages for websites. These benefits can significantly enhance the overall user experience, performance, and efficiency of a website. Some of the key advantages include: 1.       Superior image quality: Lossless compression retains all the original image data, ensuring that the image quality is preserved…

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    How accurate is Google Ads location based targeting?

    ByGraeme Wilson 25 April 2023

    Google Ads location-based targeting can be quite accurate, but the level of accuracy depends on various factors, including the user’s device, IP address, GPS data, and Wi-Fi network information. Here are some factors that can affect the accuracy of Google Ads location-based targeting: Device type: Mobile devices tend to provide more accurate location information as…

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  • Location pages
    Lead Generation

    What are ‘Location pages’ and how do KBB retailers use them to generate search rankings?

    ByGraeme Wilson 17 April 20233 October 2024

    Location pages in SEO refer to webpages specifically designed to target and rank for location-specific keywords or search queries. These pages are particularly important for businesses with a local presence, such as brick-and-mortar KBB retailers as they help to improve visibility in local search results and attract customers from a specific geographical area. Location pages…

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    How to Avert Failure in Digital Marketing Projects

    ByGraeme Wilson 7 April 2023

    No one embarks on a project with the intention of failing, but through the years, we have identified certain warning signs and red flags that indicate when a project is at risk. In this article, we outline these factors to help clients understand what must be done to best mitigate the risk of failure. Launching…

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    What is Facebook conversion api and how does it work

    ByGraeme Wilson 6 April 2023

    Facebook Conversion API, also known as the Conversions API or server-side API, is a tool provided by Facebook for advertisers to track and measure conversions, events, and user interactions on their websites or apps more accurately and securely. It works alongside Facebook’s Pixel, which is a client-side tracking tool. While the Pixel tracks user interactions…

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    What is Google Analytics4, how does it differ from Universal Analytics?

    ByGraeme Wilson 6 April 2023

    Google Analytics 4 (GA4) is a more advanced and modern version of Google’s analytics platform, designed to provide deeper insights and improved data analysis capabilities compared to its predecessor, Universal Analytics (UA). Differences between GA4 and Universal Analytics: Data model: GA4 uses an event-based data model, which allows for more granular tracking of user interactions…

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    Lead Generation

    How to get the best out of insta 2023

    ByGraeme Wilson 1 April 2023

    How to build an high quality Instagram audience for your KBB business In the UK, as a KBB retailer, building a strong following on Instagram takes time and effort. It’s crucial to remain consistent in posting high-quality content and engaging with your audience, which can take several months to a year or more. It’s more…

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