Adapting to Change: Understanding the Decline in Search Volumes in the KBB Industry
The KBB industry has long been a cornerstone of the home improvement market, driven by homeowners’ aspirations to enhance their living spaces. However, recent data from Google indicates that search volumes for popular KBB-related keywords have experienced a significant downturn. In this blog post, we will delve into the YoY search volume declines for prominent…
Navigating Rising Costs per Click in Google Ads: Insights from the KBB Industry
In recent years, the Kitchen, Bedroom, and Bathroom (KBB) industry has experienced a significant surge in the cost-per-clicks (CPCs) on Google Ads. This increase in advertising expenses has been a concern for businesses in the sector, impacting their marketing budgets and overall profitability. In this blog post, we will delve into the various factors causing…
Securing Your Online Identity: The Crucial Role of Domain Expiry Management
Securing Your Online Identity: The Crucial Role of Domain Expiry Management In our digital age, the online identity of a business is fundamentally tied to its domain name. Yet, the term ‘domain expiry’ might seem like a jargonistic mystery, an esoteric component of the internet’s labyrinthine architecture. Fear not! We are here to demystify the…
how does the distance from a physical location impact conversion rates on digital ads campaigns
How far would you drive to visit a showroom? How many other retailers would you drive past? While there are many factors that can impact the conversion rates of digital ad campaigns, the distance from a physical location such as a showroom can indeed play a role. Here are a few ways distance could impact…
What are the advantages of lossless compression and latest generation image formatting for websites?
Lossless compression and the latest generation image formats offer several advantages for websites. These benefits can significantly enhance the overall user experience, performance, and efficiency of a website. Some of the key advantages include: 1. Superior image quality: Lossless compression retains all the original image data, ensuring that the image quality is preserved…
How accurate is Google Ads location based targeting?
Google Ads location-based targeting can be quite accurate, but the level of accuracy depends on various factors, including the user’s device, IP address, GPS data, and Wi-Fi network information. Here are some factors that can affect the accuracy of Google Ads location-based targeting: Device type: Mobile devices tend to provide more accurate location information as…
DNS Ownership and Access
What are the downsides for a web manager of not having full DNS management access? Not having full DNS (Domain Name System) management access as a web manager can pose several challenges and limitations. Some of the downsides include: Limited control: Without full access, a web manager may not be able to modify or create…
