What are the downsides for a web manager of not having full DNS management access? Not having full DNS (Domain Name System) management access as a web manager can pose several challenges and limitations. Some of the downsides include: Limited control: Without full access, a web manager may not be able to modify or create…
In today’s digital age, having a strong online presence is crucial for businesses of all sizes and industries. For KBB retailers, creating a Google My Business profile can help improve their online visibility and attract more local customers. In this blog post, we’ll discuss why Google My Business is important, how it can help kitchen,…
Google My Business (GMB) reviews are an essential aspect of any online marketing strategy for businesses. They provide valuable feedback from customers, improve your business’s visibility in local search results, and help build trust with potential customers. In this blog post, we’ll discuss why GMB reviews are important, best practices for responding to them, and…
Location pages in SEO refer to webpages specifically designed to target and rank for location-specific keywords or search queries. These pages are particularly important for businesses with a local presence, such as brick-and-mortar KBB retailers as they help to improve visibility in local search results and attract customers from a specific geographical area. Location pages…
No one embarks on a project with the intention of failing, but through the years, we have identified certain warning signs and red flags that indicate when a project is at risk. In this article, we outline these factors to help clients understand what must be done to best mitigate the risk of failure. Launching…
Facebook Conversion API, also known as the Conversions API or server-side API, is a tool provided by Facebook for advertisers to track and measure conversions, events, and user interactions on their websites or apps more accurately and securely. It works alongside Facebook’s Pixel, which is a client-side tracking tool. While the Pixel tracks user interactions…
Google Analytics 4 (GA4) is a more advanced and modern version of Google’s analytics platform, designed to provide deeper insights and improved data analysis capabilities compared to its predecessor, Universal Analytics (UA). Differences between GA4 and Universal Analytics: Data model: GA4 uses an event-based data model, which allows for more granular tracking of user interactions…
Unlock Higher Open Rates, Response Rates, and Cost-Effectiveness Introduction As the world of digital marketing continues to evolve, businesses need to stay ahead of the curve when it comes to their marketing strategy. While email has long been a staple in digital marketing, businesses need to adapt and explore new platforms to reach their prospects…
A Comprehensive Guide to Evaluating Your Advertising Performance Introduction Return on Ad Spend (ROAS) is an essential metric for businesses to evaluate the effectiveness of their marketing efforts. It’s crucial to understand industry benchmarks to gauge performance accurately, especially for niche sectors such as the kitchen and bath industry. In this guide, we will discuss…
How to build an high quality Instagram audience for your KBB business In the UK, as a KBB retailer, building a strong following on Instagram takes time and effort. It’s crucial to remain consistent in posting high-quality content and engaging with your audience, which can take several months to a year or more. It’s more…
