Unlock Higher Open Rates, Response Rates, and Cost-Effectiveness
Introduction
As the world of digital marketing continues to evolve, businesses need to stay ahead of the curve when it comes to their marketing strategy. While email has long been a staple in digital marketing, businesses need to adapt and explore new platforms to reach their prospects effectively. Enter WhatsApp Business: a powerful tool that offers businesses the opportunity to communicate more directly and personally with their target audience. In this blog post, we’ll explain why your business should consider leveraging WhatsApp Business over email to achieve higher open rates, response rates, and cost-effectiveness.
- Higher Open Rates
When it comes to engaging your prospects, the first hurdle is getting them to open your message. With email, open rates typically range from 15% to 25%, depending on the industry. WhatsApp Business, however, boasts an impressive open rate of nearly 98%. This means that, on average, your message is almost five times more likely to be opened and read when sent via WhatsApp than when sent through email.
The reason behind WhatsApp’s high open rates is simple: people are more inclined to open and read messages on their smartphones than in their email inbox, which is often cluttered with spam and promotional emails.
- Faster Response Rates
Response rates are a critical factor in measuring the success of your marketing campaign. With email, the average response rate is around 6%. In contrast, WhatsApp Business can deliver response rates as high as 40%, depending on the industry and the message content.
The reason behind this stark difference is twofold. First, WhatsApp messages are short, informal, and easy to read, making it more likely that your prospects will reply. Second, WhatsApp’s push notifications make it difficult for your messages to be ignored or overlooked. Unlike email, where messages can sit unopened for days, WhatsApp messages demand immediate attention, driving faster and more consistent responses from your target audience.
- Lower Costs
When comparing the costs of WhatsApp Business and email, it’s essential to consider the overall return on investment (ROI). While email marketing may seem cheaper, the cost per lead can be significantly higher than with WhatsApp Business, given its higher open rates and response rates.
Additionally, WhatsApp Business offers a range of features and tools designed specifically for small and medium-sized businesses at a minimal cost. These include automated messaging, interactive chatbots, and a comprehensive dashboard for tracking and analyzing your campaigns’ performance.
- Building Stronger Relationships
WhatsApp Business allows you to establish more personal connections with your prospects. Unlike email, which is often seen as impersonal and formal, WhatsApp messages are conversational and intimate. This helps to build trust and rapport between you and your prospects, leading to better engagement and ultimately, higher conversion rates.
Conclusion
In today’s competitive digital landscape, businesses need to adapt and explore new channels to reach their target audience. WhatsApp Business offers a powerful alternative to traditional email marketing, providing higher open rates, faster response rates, and a more cost-effective approach to engaging with prospects.
If you haven’t considered using WhatsApp Business for your digital marketing efforts, now is the perfect time to take advantage of this dynamic platform and watch your business grow.
How do you set up Business Whatsapp?
Setting up WhatsApp Business is a straightforward process that only takes a few steps. Follow the instructions below to get started:
- Download the app: WhatsApp Business is available for both Android and iOS devices. To download the app, visit the Google Play Store or the Apple App Store and search for “WhatsApp Business.” Download and install the app on your device.
- Launch the app and accept the terms: Open the WhatsApp Business app and read the Terms of Service. If you agree with the terms, tap on “Agree and Continue” to proceed.
- Verify your phone number: You’ll need to use a unique mobile phone number for your WhatsApp Business account, separate from your personal WhatsApp account. Enter your business phone number, and tap “Next.” WhatsApp will send you a verification code via SMS. Enter this code into the app to verify your number.
- Create your business profile: After verifying your phone number, you’ll be prompted to set up your business profile. Add your business name, logo, description, website, address, email, and any other relevant information. This information will be visible to your customers and prospects, so make sure it’s accurate and up-to-date.
- Set up automated messages: WhatsApp Business allows you to set up automated messages, such as greeting messages, away messages, and quick replies. This can help you manage customer inquiries more efficiently and provide immediate responses even when you’re unavailable. To set up these messages, go to the app’s settings, tap on “Business Tools,” and then select the messaging features you want to configure.
- Enable message labels: Message labels help you organize and categorize your chats for easy tracking and follow-ups. You can create custom labels to categorize messages by customer type, inquiry status, or any other criteria relevant to your business.
- Integrate with other tools: If you want to integrate WhatsApp Business with your CRM, help desk, or other business tools, you may need to use third-party APIs or services. This will allow you to manage and streamline your customer interactions more effectively.
- Start using WhatsApp Business: Once you’ve completed the setup process, you can start using WhatsApp Business to communicate with your customers and prospects. Share your WhatsApp Business number on your website, social media pages, and marketing materials to encourage your audience to connect with you on the platform.
By following these steps, you’ll be well on your way to harnessing the power of WhatsApp Business to engage with your customers and grow your business.
Can you use Whatsapp for business on desktop?
Yes, you can use WhatsApp Business on your desktop computer through the WhatsApp Web or the WhatsApp Desktop app. This allows you to manage your business communication more conveniently when you’re at your desk, without having to rely solely on your mobile device. Here’s how to set up and use WhatsApp Business on your desktop:
- Download the WhatsApp Desktop app (optional): If you prefer to use a standalone desktop app, you can download it from the official WhatsApp website (https://www.whatsapp.com/download). The app is available for both Windows and macOS. Alternatively, you can use WhatsApp Web (https://web.whatsapp.com) in your browser without downloading any software.
- Open WhatsApp Business on your mobile device: To connect your desktop version of WhatsApp Business with your mobile account, you’ll need to have the mobile app open and logged in.
- Access WhatsApp Web or open the WhatsApp Desktop app: If you’re using WhatsApp Web, open your web browser and go to https://web.whatsapp.com. If you’ve downloaded the WhatsApp Desktop app, simply launch it on your computer.
- Scan the QR code: On your mobile device, open the WhatsApp Business app and tap the three-dot menu icon in the upper right corner. Select “WhatsApp Web” or “Linked Devices” (the wording may vary depending on your app version). This will open the QR code scanner. Use your mobile device to scan the QR code displayed on your desktop screen.
- Sync your chats and start using WhatsApp Business on your desktop: Once you’ve scanned the QR code, your WhatsApp Business chats will be synced between your mobile device and your desktop. You can now use WhatsApp Business on your desktop to send and receive messages, manage contacts, and access various features and settings.
Please note that your mobile device must have an active internet connection for the desktop version to work. Additionally, some features available in the mobile app, such as voice and video calls, might not be available or have limited functionality on the desktop version.