How to build an high quality Instagram audience for your KBB business
In the UK, as a KBB retailer, building a strong following on Instagram takes time and effort. It’s crucial to remain consistent in posting high-quality content and engaging with your audience, which can take several months to a year or more. It’s more important to build a community of engaged followers who are interested in your services and value your expertise than having a large but disengaged following. Therefore, focus on building a loyal following of people who are genuinely interested in what you have to offer, and the rest will follow over time.
Here are some effective ways for KBB retailers to grow their Instagram following:
- Use relevant hashtags: Use hashtags that are relevant to your industry, such as #kitchenremodeling or #bathroomrenovation. This will help your posts reach a wider audience and attract followers who are interested in your services.
- Post high-quality images: Instagram is a visual platform, and people are more likely to follow accounts that post high-quality images. Make sure your photos are well-lit, in focus, and showcase your work in the best possible way.
- Show before-and-after photos: People love to see transformations, especially when it comes to home renovations. Post before-and-after photos of your kitchen and bathroom remodels to showcase your skills and expertise.
- Engage with your followers: Respond to comments and direct messages promptly, and ask your followers questions to encourage engagement. This will help you build a relationship with your followers and keep them interested in your content.
- Collaborate with other accounts: Collaborating with other accounts in your industry can help you reach a wider audience and attract new followers. Look for other KBB retailers or home decor accounts that have a similar aesthetic to yours and reach out to them about potential collaborations.
- Utilise Instagram Stories: Instagram Stories are a great way to share behind-the-scenes footage of your remodels and give your followers a glimpse into your process. Use stickers, polls, and other interactive features to encourage engagement and keep your followers interested.
- Post consistently: Consistency is key on Instagram. Aim to post at least once a day, and try to stick to a consistent posting schedule so your followers know when to expect new content from you.
Overall, growing your Instagram following takes time and effort, but by following these tips, you can attract new followers and showcase your skills as a KBB retailer.
Here are some things to avoid when trying to grow your Instagram following:
- Don’t post low-quality images: Low-quality images can make your work look unprofessional and unappealing. Make sure your photos are well-lit, in focus, and showcase your work in the best possible way.
- Don’t overuse hashtags: While using relevant hashtags is important, overusing them can make your posts look spammy and decrease engagement. Stick to a few relevant hashtags per post.
- Don’t ignore your followers: Ignoring your followers can lead to a decrease in engagement and a loss of followers. Respond to comments and direct messages promptly, and show your followers that you value their support.
- Don’t post irrelevant content: Posting irrelevant content can confuse your followers and decrease engagement. Stick to content that is relevant to your industry and showcases your skills as a KBB retailer.
- Don’t buy followers: Buying followers may seem like a quick way to grow your following, but it can harm your credibility and lead to a decrease in engagement. Focus on building an organic following by creating high-quality content and engaging with your audience.
By avoiding these common mistakes, you can build a strong following on Instagram and showcase your skills as a KBB retailer.
Building a strong audience on Instagram as a KBB retailer can take time and effort. It’s important to have realistic expectations and understand that the amount of time it takes to build a strong audience can vary depending on factors such as the quality of your content, how often you post, and how well you engage with your audience.
Generally, it can take several months to a year or more to build a strong audience on Instagram. However, the key is to remain consistent in your posting and engagement efforts and focus on creating high-quality content that resonates with your target audience.
It’s also important to note that having a large following is not the only factor that determines success on Instagram. Building a community of engaged followers who are interested in your services and value your expertise is crucial. Therefore, focus on building a loyal following of people who are genuinely interested in what you have to offer, and the rest will follow over time.
In summary, by using relevant hashtags, posting high-quality images, showcasing before-and-after photos, engaging with your followers, collaborating with other accounts, utilising Instagram Stories, and posting consistently, you can effectively grow your Instagram following as a KBB retailer. By avoiding common mistakes such as posting low-quality images, overusing hashtags, ignoring your followers, posting irrelevant content, and buying followers, you can build a strong and organic following over time.