Your businesses’ Digital Marketing capability has never mattered more- but are you able measure what’s working and what‘s not? Some of this article is quite techy, so let’s get to the important takeaway first: you need to be able measure how your digital marketing budget is performing so you can improve the returns it generates…

Your businesses’ Digital Marketing capability has never mattered more- but are you able measure what’s working and what‘s not? Some of this article is quite techy, so let’s get to the important takeaway first: you need to be able measure how your digital marketing budget is performing so you can improve the returns it generates…