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  • Navigating Rising Costs | Lead Wolf Digital
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    Navigating Rising Costs per Click in Google Ads: Insights from the KBB Industry

    ByMike Amis 1 August 202315 February 2024

    In recent years, the Kitchen, Bedroom, and Bathroom (KBB) industry has experienced a significant surge in the cost-per-clicks (CPCs) on Google Ads. This increase in advertising expenses has been a concern for businesses in the sector, impacting their marketing budgets and overall profitability. In this blog post, we will delve into the various factors causing…

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    Navigating Rising Costs per Click in Google Ads: Insights from the KBB Industry

    ByCharlotte Domokos 1 August 2023

    In recent years, the Kitchen, Bedroom, and Bathroom (KBB) industry has experienced a significant surge in the cost-per-clicks (CPCs) on Google Ads. This increase in advertising expenses has been a concern for businesses in the sector, impacting their marketing budgets and overall profitability. In this blog post, we will delve into the various factors causing…

    Read More Navigating Rising Costs per Click in Google Ads: Insights from the KBB IndustryContinue

  • Securing Your Online Identity | Lead Wolf Digital
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    Securing Your Online Identity: The Crucial Role of Domain Expiry Management

    ByMike Amis 6 June 202315 February 2024

    Securing Your Online Identity: The Crucial Role of Domain Expiry Management In our digital age, the online identity of a business is fundamentally tied to its domain name. Yet, the term ‘domain expiry’ might seem like a jargonistic mystery, an esoteric component of the internet’s labyrinthine architecture. Fear not! We are here to demystify the…

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    Securing Your Online Identity: The Crucial Role of Domain Expiry Management

    Byleadwolf 6 June 2023

    Securing Your Online Identity: The Crucial Role of Domain Expiry Management In our digital age, the online identity of a business is fundamentally tied to its domain name. Yet, the term ‘domain expiry’ might seem like a jargonistic mystery, an esoteric component of the internet’s labyrinthine architecture. Fear not! We are here to demystify the…

    Read More Securing Your Online Identity: The Crucial Role of Domain Expiry ManagementContinue

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    how does the distance from a physical location impact conversion rates on digital ads campaigns

    ByMike Amis 10 May 2023

    How far would you drive to visit a showroom?  How many other retailers would you drive past? While there are many factors that can impact the conversion rates of digital ad campaigns, the distance from a physical location such as a showroom can indeed play a role. Here are a few ways distance could impact…

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    how does the distance from a physical location impact conversion rates on digital ads campaigns

    ByGraeme Wilson 10 May 2023

    How far would you drive to visit a showroom?  How many other retailers would you drive past? While there are many factors that can impact the conversion rates of digital ad campaigns, the distance from a physical location such as a showroom can indeed play a role. Here are a few ways distance could impact…

    Read More how does the distance from a physical location impact conversion rates on digital ads campaignsContinue

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    What are the advantages of lossless compression and latest generation image formatting for websites?

    ByMike Amis 26 April 2023

    Lossless compression and the latest generation image formats offer several advantages for websites. These benefits can significantly enhance the overall user experience, performance, and efficiency of a website. Some of the key advantages include: 1.       Superior image quality: Lossless compression retains all the original image data, ensuring that the image quality is preserved…

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    What are the advantages of lossless compression and latest generation image formatting for websites?

    ByGraeme Wilson 26 April 2023

    Lossless compression and the latest generation image formats offer several advantages for websites. These benefits can significantly enhance the overall user experience, performance, and efficiency of a website. Some of the key advantages include: 1.       Superior image quality: Lossless compression retains all the original image data, ensuring that the image quality is preserved…

    Read More What are the advantages of lossless compression and latest generation image formatting for websites?Continue

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    How accurate is Google Ads location based targeting?

    ByMike Amis 25 April 2023

    Google Ads location-based targeting can be quite accurate, but the level of accuracy depends on various factors, including the user’s device, IP address, GPS data, and Wi-Fi network information. Here are some factors that can affect the accuracy of Google Ads location-based targeting: Device type: Mobile devices tend to provide more accurate location information as…

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    How accurate is Google Ads location based targeting?

    ByGraeme Wilson 25 April 2023

    Google Ads location-based targeting can be quite accurate, but the level of accuracy depends on various factors, including the user’s device, IP address, GPS data, and Wi-Fi network information. Here are some factors that can affect the accuracy of Google Ads location-based targeting: Device type: Mobile devices tend to provide more accurate location information as…

    Read More How accurate is Google Ads location based targeting?Continue

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