Create Bespoke Kitchen

Create Bespoke Kitchen Scope of services  03/12/2021 

SEO and social strategy package 

• Monthly content strategy for up to 3 articles per month 
• Keyword research to support content writers 
• Use of Rankmath under Lead Wolf agency license- training on usage for content writers 
• Meet with team to discuss content opportunities 
• Entity salience testing with Google Natural Language 
• Rank tracking with AHrefs/ Brightlocal 
• User Experience/ Conversion Optimisation Audit 
• Graeme & Mike to audit site and report on UX/ CRO opportunities for web designer to implement  
• Site speed optimisation session 
• Mike to spend 90 mins on Teams call with web designer analysing and optimising page loading speed 
• Use of Perf Matters plugin under LW License  
• Use of WP rocket for caching etc under LW License  
• Google Analytics set up review 
• Tag manager 
• Conversion tracking 
• Audience demographic enabling 
• View creation to exclude overseas traffic 
• Device rendering  
• We will test using BrowserStack for loading and operability on popular browsers and devices 
• Quarterly social strategy meeting to develop outreach and followship 
• Supply ‘to follow’ lists for social accounts  
• Link building: 
• Link building to support SEO- link velocity of approx 8-10 links per month.  
• Sourcing of paid linking opportunities if required  

 Price: The price of the services is £285 per month + VAT  

 Term: 180 day rolling contract